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What is and what can it do for you?

I write white papers, case studies, promotional emails and landing pages to educate, inform and promote your Control Systems and related instruments or services.

The copy generated can be used to:

  • Inform clients on new products or services, increasing their interest in your business.
  • Explain complex product applications in content that is easy to understand. Displaying solutions to problems the client can relate to.
  • Share your success stories detailing the benefits of your product to a given application.
  • Promoting new products or services.

Contact me if you have a request for any additional services.

What are your qualifications as a Copywriter?

I am a verified AWAI (American Writers and Artist Inc.) Copywriter. This means that I completed “The Accelerated Program for Six-figure Copywriting”, and completed the verification process.

Furthermore, I graduated from more AWAI courses including:

  • Writing High Performance B2B Copy – Steve Slaunwhite
  • Writing White Papers – Steve Slaunwhite and Ed Gandia
  • Writing Case Studies – Ed Gandia
  • Becoming a Lead-gen Specialist – Steve Slaunwhite
  • Web Copywriting – Nick Usborne

Beyond the training I received from Expert B2B Copywriters, I form part of a community of B2B Copywriters that coach and support each other by giving guidance and critique. I continue expanding my knowledge with coaching from these expert Copywriters and others.

Why will I use your services and not those of any other copywriter?

I have walked in your customer’s shoes for 11 years. I know what the different role players expect from Control Systems, Instruments and related services and use that knowledge to compile your content.

I have lead teams in technology selection processes and have dealt with numerous buying decisions.

In short you can say that I know what triggers the different role player’s attention and what will convert them to your business.

You can expect well written work that will inform and educate your readers and potentially convert them into clients.

I am a hardworking, friendly and output driven person. You can expect professional service and quality work you will be proud to share.

I have high integrity and beliefs that I will never compromise on.

 What about graphic design?

I focus on perfecting the writing of the document and make suggestions for design outlines, but do not do any graphic design work. If you do not have in-house graphic designers, I can suggest some.

 How long does it take to deliver a white paper or case study?

The time it takes for me to complete these projects, will depend on the Scope of Work and the relevant information that I receive from you. I will start writing the copy when I know everything there is to know about your product or service to complete the copy.

During our initial discussion, we will determine the time line for completion. I guarantee delivery on or before the fixed deadline.

How does the process work?

You contact me and describe the Scope of Work. We discuss your product/service and your customer base and you provide me with all the information you have. I’ll send you a questionnaire to complete to gather more information if needed. I will give you a free quotation with no obligations to use my services.

If you decide to go ahead, I’ll start with the preparation. We’ll have regular telephone discussions to clarify uncertainties, or getting additional information if needed.

I’ll complete the copy and send it to you for a first review. When you are satisfied with the copy delivered, final payment to me is made.

What is the process for revising the work?

After completing the first draft, I send the copy to you for review. I’ll revise the document according to your request. If I’m unsure of your expectations for review, we’ll have another discussion to clarify your request.

I will not deliver any work until you are satisfied with the copy. Please take note that no request for revision is accepted after 30 days of delivering the work.

What do I as the reader provide?

You provide me with all the information required to complete the work. This can include Brochures, Catalogues, previous White Papers or Case Studies or any other literature you have about your product or service.

We will be in contact during the writing process where I may request additional information from you.

What will it cost?

The cost depends greatly on the Scope of the Work, additional requirements and my availability. For a full list of prices for a variety of projects, you can request a “Schedule of Estimated Fees”.

There is no cost to discuss the work after which I will give you a proposal. There is also no obligation to buy.

Do you provide services other than White Papers, Case Studies, Promotional emails and Landing pages?

Yes, I provide a wider range of services which includes writing Web Copy, Brochures, Insert ads and more. Contact me for a full list of my services.

How do I place an order?

Working with me is easy. Contact Carika on +1 (832) 805 2831 or email me at We’ll discuss your project and clear some uncertainties if there are any. You provide me with the necessary information and I start on your project.

I will deliver your work on or before the agreed deadline. My guarantee is that I’ll revise the copy to your satisfaction.

If you have any additional questions that were not covered above, please contact me and I’ll be happy to answer them.


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